Selling the Movie: The Art of the Film Poster

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SKU 9780711240247

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A rich visual history of the film poster from its earliest days to the present.

Selling the Movie book showcases the best movie posters by the top designers in the field. It charts the history of the poster and how it lured audiences to cinemas across the globe to make an industry. It also illustrates how posters enhance the brand of a movie or a star, and highlights the crossover between creatives. With insights on movie genres, influential designers, Hollywood politics and the impact of typography, this book reveals how a powerful advertising medium became an art form itself and changed the face of graphic design.